Google Ads Apps Certification 2025

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Link to take the test from Google – https://skillshop.docebosaas.com/learn/signin

The question:
Which three of the following skills do marketers bring to the table when working with machine learning?

The answer:

Goal-setting ✅
Strategy ✅
Efficiency
Creativity ✅

Explanation:
Marketers excel in setting clear goals, devising strategies, and applying creativity to craft compelling campaigns, while machine learning handles tasks like optimization and efficiency.

The question:
Why is it important for a travel app like YourAdventure to create themed ad groups for specific offerings such as culinary experiences, guided hikes, and architectural tours?

The answer:

Ad groups target users based on their past travel history
Ad groups with specific themes are used to create and deliver relevant ads to travellers with different interests ✅
Ad groups allow a marketer to set different budgets for each theme

Explanation:
Themed ad groups ensure that ads are relevant to specific user interests, improving engagement and performance by aligning content with traveler preferences.

The question:
You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets?

The answer:

Customize the app’s UX and expand payment methods relevant to LATAM ✅
Research specific market culture and productivity tool usage in LATAM ✅
Research device usage and connectivity within LATAM ✅
Launch the app in LATAM before translations are complete, to test the market

Explanation:
Adapting UX and payment methods ensures accessibility and convenience for users in LATAM. Researching cultural preferences, productivity tool usage, and device connectivity helps tailor the app to meet local market needs effectively.

The question:
When setting up a new App campaign, which three settings must be made at the campaign level?

The answer:

Ad formats, budget, location
Budget, language, location ✅
Ad formats, budget, language
Ad formats, language, location

Explanation:
At the campaign level, you must set the budget, language, and location to define where and how your ads will be delivered, ensuring they reach the right audience within the specified parameters. Ad formats are automatically optimized in App campaigns.

The question:
You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take?

The answer:

Review the campaign’s existing assets to see if there are assets of enough types and sizes for good ad coverage, and whether the existing assets meet the recommended standards for quality ✅
Use the asset report to see which assets are low-performing and gradually swap them out for new ones ✅
Review the asset report as a frame of reference, then immediately remove all existing assets and start fresh with new ones
Review the asset report, but wait another month before taking action – it’s too soon to know how well the existing assets are performing

Explanation:
Analyzing the asset report and ensuring diverse, high-quality assets allows you to maintain ad effectiveness. Gradual updates based on performance ensure you retain effective assets while improving underperforming ones.

The question:
Select two reasons why a finance company might invest in app promotion.

The answer:

To increase user engagement with the app ✅
To drive phone calls to customer service
To determine if the app is useful
To help users discover the app ✅

Explanation:
App promotion helps boost visibility, making it easier for users to discover the app. It also encourages existing users to engage more frequently with the app’s features, improving retention and overall value.

The question:
An education company is preparing to run a marketing campaign for their app. Identify three factors that the company should consider when determining the objectives for their upcoming campaign.

The answer:

Stage of app maturity ✅
Competitor strategy
Business goals ✅
App-specific goals ✅

Explanation:
The app’s maturity affects the type of campaign needed (e.g., user acquisition vs. engagement). Business goals ensure alignment with overall objectives, while app-specific goals focus on achieving targeted outcomes like downloads or in-app activity. Competitor strategy is not directly tied to defining campaign objectives.

The question:
You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering?

The answer:

Which of OneStop’s app users have the highest long-term value? ✅
How effective is deep linking at getting new users to install the OneStop app?
How are users moving between OneStop’s app and web properties? ✅
Are view-through conversions being measured and valued appropriately? ✅

Explanation:
Identifying high-value users helps optimize campaigns for ROI. Understanding user movement between app and web properties ensures a seamless experience and better attribution. Measuring view-through conversions ensures you’re accurately capturing the full impact of your ads. Deep linking effectiveness is less relevant to this strategy as it focuses on installs rather than campaign measurement.

The question:
Your manager is questioning the need for you to spend time on your new Google App campaign, since ‘machine learning is doing everything’. What are three things that you can tell your manager that you’re doing to guide the campaign?

The answer:

Make adjustments to the campaign in reaction to hourly fluctuations in performance
Provide the system with ample, meaningful data and the time to process it ✅
Create helpful boundaries for the system to work within by setting a thoughtful bid and budget ✅
Keep an eye on strategy and objectives, evolving them over time as needed ✅

Explanation:
Machine learning optimizes campaigns, but human input is crucial for guiding its success. Supplying meaningful data ensures effective learning, while setting appropriate bids and budgets creates structure. Monitoring strategy ensures the campaign aligns with evolving business goals. Reacting to hourly performance fluctuations can disrupt the system’s optimization.

The question:
Why is conversion tracking critical for Google App campaigns?

The answer:

Conversion tracking provides insights that help shape push notifications for your apps
Data captured with conversion tracking can be used to target specific users
Data captured with conversion tracking powers the machine learning that’s at the heart of Google App campaigns ✅
Conversion tracking enables you to understand individual user preferences

Explanation:
Conversion tracking supplies the essential data needed for machine learning to optimize ad delivery and achieve campaign objectives, such as acquiring high-value users or driving in-app actions.

The question:
You’re running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of World News Online’s listing on Google Play.

The answer:

Information on the Play listing page is used as creative assets in App campaigns ✅
World News Online customers have higher expectations than the average user
Information on the Play listing page is used for App push notifications.
A high-quality listing will encourage downloads by users from the App campaign ✅

Explanation:
The Play listing serves as a key source for creative assets used in App campaigns, and a well-optimized listing attracts more users to download the app, directly impacting campaign success.

The question:
How do Google App campaigns help both marketers and users?

The answer:

By delivering as many ads as possible to the same user throughout the day
By delivering ads to as many users as possible
By delivering relevant ads to users on YouTube
By delivering a relevant ad to the right user at the right time ✅

Explanation:
Google App campaigns focus on delivering the most relevant ads to the right users at the optimal time, improving the user experience while driving more effective results for marketers.

The question:
What’s the maximum number of localized store listing experiments that can be run at once in Google Play?

The answer:

5
4
3
2 ✅

Explanation:
Google Play allows a maximum of two localized store listing experiments to run simultaneously, enabling developers to test different versions of their app’s listing for better localization performance.

The question:
An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?

The answer:

500
0.5
2
20 ✅

Explanation:
To calculate the target Cost Per Install (tCPI), divide the revenue by the number of installs: $1,000 ÷ 500 = $2. However, to allow for profitable scaling, it’s recommended to start with a higher tCPI (e.g., $20) to attract higher-quality users initially.

The question:
Linda wants to make the most out of her Google App campaign ads. She writes the required amount of text assets but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?

The answer:

The existing Display Network and/or video campaigns within the same Google Ads account.
The website associated with the app in question.
The content within the app’s Google Play and Apple app store listings. ✅
The associated images and videos on Google Images and YouTube.

Explanation:
Google App campaigns can automatically pull assets like images, videos, and descriptions from the app’s Google Play or Apple app store listings, ensuring Linda’s campaign has enough material to create engaging ads.

The question:
Which task could the Market Finder by Google tool help with?

The answer:

Translating an app into multiple languages.
Developing a list of suitable potential markets for expansion. ✅
Developing a list of campaign management recommendations.
Building audience lists based on individual user emails.

Explanation:
Market Finder by Google helps businesses identify and prioritize potential markets for expansion based on insights like market size, competition, and audience interest, making it easier to target the right regions.

The question:
Why do Google App campaigns perform better when provided with a diverse portfolio of assets?

The answer:

The budget of the campaign is automatically increased with each asset type added.
The system has flexibility to create individual ads that best move a user to install or take action in the app. ✅
The system can identify the best-performing assets from the portfolio, then create more based on them.
The system can automatically create individual ad groups to accommodate each asset type.

Explanation:
A diverse portfolio of assets enables the system to mix and match text, images, videos, and other elements, optimizing ad combinations to effectively engage users and drive installs or actions.

The question:
What are the two most common reasons a finance company might choose to promote its app?

The answer:

To determine if app users have a preferred banking location.
To increase user engagement with the app. ✅
To help users discover the app. ✅
To drive phone calls to customer service through the app.

Explanation:
Finance companies often promote their apps to increase user engagement by encouraging users to explore features like account management and transactions, and to help users discover the app, ensuring it reaches a broader audience for adoption.

The question:
Rita is working to expand a travel app into new markets in Southeast Asia. When considering how she should localize app design and payment methods, what should Rita do first?

The answer:

Conduct competitor surveys.
Conduct market research. ✅
Initiate a full app rebuild.
Initiate a code freeze on app development.

Explanation:
Rita should start with market research to understand user preferences, cultural nuances, and popular payment methods in Southeast Asia, ensuring her app localization efforts are relevant and effective.

The question:
Why should companies with physical locations embrace app usage?

The answer:

Over half of consumers use mobile apps when shopping in-store. ✅
Mobile apps help build brand and website awareness.
Apps inform potential customers of opening and closing times.
Apps encourage potential customers to subscribe to their newsletter.

Explanation:
Apps play a critical role in enhancing the in-store shopping experience, as many consumers use them to find deals, compare prices, or access loyalty programs while shopping.

The question:
You’re creating an app campaign, and it’s time to consider creative assets. What’s the cap for the number of HTML, image, and video assets per ad group for an app campaign?

The answer:

8
20 ✅
5
10

Explanation:
App campaigns allow up to 20 assets for each type (HTML, image, and video) per ad group, providing ample flexibility to test and optimize different creative combinations for better performance.

The question:
A large golf booking company just launched a new app, and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?

The answer:

Set the campaign’s daily budget as triple that originally planned. ✅
Set the campaign’s daily budget slightly higher than originally planned.
Set the campaign’s daily budget initially less than planned and then double it right before the deadline.
Set the campaign’s daily budget as planned initially and then fluctuate it on a weekly basis.

Explanation:
To quickly drive a large number of installs, the company should set a significantly higher daily budget (e.g., triple the original plan) to ensure sufficient reach and impressions within a shorter timeframe, aligning with their target before peak season.

The question:
Oscar has been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?

The answer:

A behind-the-scenes look at how the app was made.
Showing the app and its functionality. ✅
Portraying people using the app.
Comparing the app against other industry apps.

Explanation:
For best results, video assets should focus on showing the app and its functionality clearly, allowing users to see how it works and the value it offers, which is more likely to lead to installs and user engagement.

The question:
Oscar has been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?

The answer:

A behind-the-scenes look at how the app was made.
Showing the app and its functionality. ✅
Portraying people using the app.
Comparing the app against other industry apps.

Explanation:
To align with best practices, the video should focus on demonstrating the app’s features and functionality to showcase its value and attract potential users effectively.

The question:
You work for an agency, and your client wants to know how machine learning works in Google App campaigns. How does machine learning benefit both marketers and users?

The answer:

By delivering ads to as many users as possible in one location.
By delivering relevant ads to users only on YouTube.
By delivering a relevant ad to the right user at the right time. ✅
By delivering a unique ad to every individual user.

Explanation:
Machine learning analyzes vast amounts of data to identify user intent and behavior, ensuring ads are shown to the right users at the optimal time, increasing engagement and efficiency for marketers while enhancing the user experience.

The question:
Betty’s manager is wondering why she needs to spend time on her new Google App campaign, as machine learning helps to automate a significant amount of the campaign. What are three things that Betty can do to guide the campaign? (Choose three)

The answer:

Make adjustments to the campaign in reaction to hourly fluctuations in performance.
Keep an eye on strategy and objectives, evolving them over time as needed. ✅
Build a library of different ad assets, with the intention of swapping them entirely on a weekly basis.
Provide the system with ample, meaningful data and the time to process it. ✅
Create helpful boundaries for the system to work within by setting a thoughtful bid and budget. ✅

Explanation:
Betty should focus on setting clear objectives, providing sufficient data for machine learning to optimize effectively, and establishing a strategic bid and budget framework to guide the system. Constantly swapping assets or reacting to hourly fluctuations can disrupt the system’s learning process.

The question:
A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?

The answer:

User reviews
Website traffic
In-app actions
New users and installs ✅

Explanation:
During the launch phase, the primary goal is to acquire as many new users as possible to build an audience base. User acquisition is critical to driving app growth and gaining momentum in the market.

The answer:

Stage of app maturity ✅
Business goals ✅
App-specific goals ✅
Competitor strategy
Annual revenue

Explanation:
The stage of app maturity helps define whether the focus is on user acquisition or retention. Business goals align the campaign with broader company objectives, while app-specific goals ensure the campaign targets measurable outcomes like installs or in-app actions. Competitor strategy and annual revenue are less directly tied to campaign objectives.

The question:
Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google in addition to the network that he uses?

The answer:

He’ll receive consistent measurement across his marketing landscape. ✅
The VTC metric used by Google is different from most other networks.
Google offers more segmentation information for VTCs than all other networks.
Google has a VTC industry benchmark to compare against similar businesses.

Explanation:
Measuring VTCs with Google ensures consistency in tracking and evaluation across campaigns, providing a unified view of performance and reducing discrepancies between networks.

The question:
Jasmeet is a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago, and she finds out that the assets haven’t been updated since the launch. What two things should Jasmeet do next? (Choose two)

The answer:

Review the campaign’s existing assets to see if enough types and sizes exist for good ad coverage and if the existing assets meet the recommended standards for quality. ✅
Review the asset report as a frame of reference, then immediately remove all existing assets and start afresh with new ones. After two months, the existing assets are stale and need to be replaced.
Review the asset report but wait another two months before taking action – it’s too soon to know how well the existing assets are performing.
Review the asset report to see which assets are low-performing and gradually swap them for new ones. ✅

Explanation:
Jasmeet should ensure the campaign has diverse, high-quality assets to maximize ad coverage. Using the asset report, she can identify low-performing assets and gradually replace them, allowing the campaign to improve while maintaining optimization momentum.

The question:
What are two ways in which a marketer can use data insights to better understand campaign performance? (Choose two)

The answer:

Evaluate all paid channels and distribute investment equally.
Use the asset report to identify and add more top-performing assets. ✅
Include view-through-conversion reporting to understand the full value of the ads shown. ✅
Track users across individual sites and apps visited.

Explanation:
The asset report helps identify high-performing creatives for optimization, while view-through-conversion reporting captures the value of impressions that lead to conversions, providing a fuller picture of campaign impact. Tracking users across sites/apps raises privacy concerns and is not a standard practice.

The question:
What should you keep in mind when selecting events to measure in a Google App campaign?

The answer:

Pick an event with low value that happens on a very significant basis.
Pick an event with significant value, regardless of how often it occurs.
Pick an event that matters to your business and occurs frequently. ✅
Pick an event that can be compared against similar apps.

Explanation:
Measuring an event that aligns with your business objectives and occurs frequently provides meaningful data for optimization while ensuring machine learning can quickly identify patterns and improve campaign performance.

The question:
In what way do Google App campaigns simplify the ad creation process?

The answer:

If video or image assets aren’t uploaded manually, content may be pulled from the app store listings. ✅
The system will run a simulation to analyze how your app works and then design ads based on what it finds.
Content is taken from the website and social media associated with the app to design different ad formats.
The system analyzes App campaigns run by similar businesses and identifies the best settings for your ads.

Explanation:
Google App campaigns simplify ad creation by automatically pulling content such as images, videos, and text from the app store listing if assets are not uploaded, ensuring ads are quickly generated with minimal effort.

The question:
Your marketing efforts have long focused on increasing discovery of your company’s app. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)

The answer:

A significant percentage of app users churn after three months.
Those who haven’t yet downloaded an app might need extra incentive.
Some users download apps and then forget about them. ✅
Apps can be accidentally uninstalled during operating system updates. ✅

Explanation:
Focusing on app engagement helps retain users who may download an app but forget to use it later, leading to churn. Additionally, users may forget about or neglect the app after installation, so keeping them engaged ensures ongoing usage.

The question:
Why is conversion tracking critical for Google App campaigns?

The answer:

Data captured by conversion tracking powers machine learning. ✅
Data captured by conversion tracking may be used to target specific users.
Conversion tracking enables companies to understand individual user preferences.
Conversion tracking provides insights that shape push notifications for an app.

Explanation:
Conversion tracking is essential because it provides the data needed to optimize campaigns using machine learning, ensuring better targeting and performance.

The question:
Cosmetics brand Lit Looks isn’t getting the reach that they expected from their Google App install campaign. They want to optimize their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10–30 seconds in duration. What are they missing in their video asset mix?

The answer:

A square video asset. ✅
A 60-second portrait video asset.
A 60-second landscape video asset.
A carousel video asset.

Explanation:
Square video assets are crucial for maximizing reach and performance because they work well across multiple placements and devices, ensuring compatibility and better engagement.

The question:
Which of these companies would be ready to start a Google App campaign focused on in-app actions?

The answer:

A fitness company with a large website user base that’s about to launch its new app.
A travel company with a large app user base that hasn’t yet set values for the key actions that users take within the app.
An education company with a large app user base that’s assigned values to the specific actions that users take within the app. ✅
A finance company with a small app user base that wants to drive additional app installs.

Explanation:
To run a campaign focused on in-app actions, a company must have a large app user base and must have set values for specific in-app actions. This ensures proper tracking and optimization of campaign performance.

The question:
Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into the Google Ads interface?

The answer:

Define a goal that he wants to achieve with an App campaign. ✅
Conduct thorough research on apps belonging to similar businesses.
Gather feedback from people who are already using his app regularly.
Create a library of assets that he might use during the ad creation process.

Explanation:
Defining a clear goal is essential as it guides the campaign strategy, ensuring alignment with business objectives like app installs, in-app actions, or user engagement.

The question:
The majority of five-star reviews for apps in the Google Play Store praise which of the following three qualities? (Choose three)

The answer:

Usability ✅
Sound effects
Customer support
Speed ✅
Design ✅

Explanation:
Highly rated apps are often praised for being user-friendly (usability), fast (speed), and visually appealing (design), as these qualities significantly enhance the user experience.

The question:
Which two options are benefits of using Google Analytics for Firebase? (Choose two)

The answer:

Data collection is transparent and more secure. ✅
There’s no need to implement an SDK.
It provides automatic setup and out-of-the-box reporting. ✅
It provides a simple Android-only solution.

Explanation:
Google Analytics for Firebase offers transparent and secure data collection and provides automatic setup with ready-to-use reporting features, making it easy to track app performance.

The question:
Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?

The answer:

200
50
25
100 ✅

Explanation:
For Google App campaigns, it’s recommended to wait until at least 100 conversions are accumulated to allow the machine learning system enough data to optimize effectively before making bid adjustments.

The question:
Where do users spend the most time when on mobile devices?

The answer:

Apps ✅
Phone calls
Websites
Apps and websites equally

Explanation:
Users spend the majority of their time on mobile devices engaging with apps, as they offer tailored experiences and functionality that keep users engaged longer compared to websites or other activities.

The question:
Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes that machine learning is doing everything. What are three ways in which Hiroko can help guide the machine-learning-powered campaign?

The answer:

Set boundaries. ✅
Provide a lot of good data. ✅
Update campaign settings daily.
Evolve the strategy. ✅
Adjust bids regularly.

Explanation:
Hiroko can guide the campaign by setting clear boundaries (e.g., budget and targeting constraints), providing high-quality data for better optimization, and evolving the strategy to align with business goals as the campaign progresses.

The question:
For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?

The answer:

100
500 ✅
20
10

Explanation:
The recommended minimum budget for a Google App campaign is at least 50 times the target cost per install (tCPI). For a tCPI of $2, the minimum budget should be $2 × 50 = $100, but $500 is often suggested to ensure consistent performance and allow machine learning to optimize effectively.

The question:
Megan is setting up a Google App campaign but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?

The answer:

Competition becomes more focused at a granular level.
The system works best when working from the largest dataset possible. ✅
App campaigns don’t allow location targeting at a more granular level than country level.
Users outside of the location target area might feel excluded.

Explanation:
Google App campaigns rely on large datasets to optimize effectively. Setting a location target at the country level or larger provides the machine learning system with more data to work with, improving campaign performance.

The question:
What are the two key components of a high-quality app experience?

The answer:

Technical performance and user experience ✅
Personalization and video quality
User experience and video quality
Technical performance and personalization

Explanation:
A high-quality app experience depends on technical performance (e.g., fast loading times and minimal crashes) and user experience (e.g., intuitive design and ease of navigation), as these factors directly impact user satisfaction and retention.

The question:
Clara’s colleague recommended that she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?

The answer:

An estimate of the total number of impressions that the app will receive across Google’s inventory.
A recommendation of the bid that she should set to compete against similar businesses.
An estimate of the number of installs or in-app actions that she can drive with her bidding strategy. ✅
A recommendation of bid adjustments, based on different times of the day and week.

Explanation:
Bid Guidance provides estimates on the number of installs or in-app actions a campaign can achieve based on the current bidding strategy, helping advertisers make informed decisions to meet their goals.

The question:
Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?

The answer:

Google Search, Google Play, YouTube, Discover and three million sites and apps in the Google network ✅
Google Search, Google Play, Discover, Gmail and Google Maps
Three million sites and apps in the Google and YouTube networks
Gmail, Google Search, Google Play and three million videos in the YouTube network

Explanation:
Google App campaigns are eligible to run across Google Search, Google Play, YouTube, Discover, and a vast network of over three million websites and apps, providing extensive reach to drive app installs.

The question:
George regularly checks his conversion data in his Google App campaign, but recently he overheard colleagues talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

The answer:

It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours. ✅
It’s when a user sees an ad containing a video asset, clicks on it and then proceeds to complete a conversion.
It’s the total number of times that a user has seen an ad before eventually completing a conversion.
It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.

Explanation:
A view-through conversion occurs when a user views an ad but doesn’t click on it, yet later completes a conversion. This metric helps capture the impact of ad impressions on driving conversions, providing a more comprehensive view of campaign performance.

The question:
Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?

The answer:

It’s a practical way to automatically convert client briefs into fully functional account structures.
It’s an automated solution to communicate with clients using faster response times.
It allows for more time to focus on strategy and creating customer experiences. ✅
It’s an efficient way to learn what account structures are being used by similar businesses.

Explanation:
Machine learning automates repetitive tasks like bid adjustments and performance optimization, freeing up time for marketers to focus on higher-value activities like strategic planning and designing better customer experiences.

The question:
What are the three tracking solutions for Google App campaigns?

The answer:

Google Analytics for Firebase, app attribution partners, Google Ads Analytics.
Google Analytics for Firebase, app attribution partners, codeless tracking with Google Play. ✅
Google App Analytics for Advertisers, app attribution partners, Google Play conversion tracking.
Google App Analytics for Advertisers, codeless tracking with Google Play, website attribution partners.

Explanation:
Google App campaigns support tracking through Google Analytics for Firebase, third-party app attribution partners, and codeless tracking with Google Play. These options provide flexibility and accuracy for measuring campaign performance.

The question:
When creating image assets for an app campaign, which two of the following should you consider? (Choose two)

The answer:

Use images with a high pixel density to be clearly visible on a variety of screen sizes. ✅
Include a call-to-action button on your image that says ‘Learn more’.
Superimpose the logo on the image and use text liberally in ads.
Use an action shot from the app experience itself for more engaging creative. ✅

Explanation:
High pixel density ensures clarity across different devices, and action shots from the app experience make the creative more engaging and relevant. Avoid cluttering the image with excessive text or logos, as Google Ads limits text overlay for better ad performance.

The question:
What are the two main marketer objectives for app promotion?

The answer:

Engagement and website growth
Discovery and global expansion
Global expansion and in-store sales
Discovery and engagement ✅

Explanation:
The primary objectives for app promotion are discovery, which focuses on driving app installs and visibility, and engagement, which aims to encourage users to interact with the app and take meaningful in-app actions.

The question:
Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?

The answer:

Plan strategies on a wide scale.
Perform specific tasks efficiently. ✅
Set the right campaign budgets.
Strengthen relationships with clients.

Explanation:
Machines excel at performing specific tasks efficiently, such as data analysis, bid optimization, and audience targeting, allowing marketers to focus on strategic planning and building client relationships.

The question:
Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two)

The answer:

Machine learning is more capable of interpreting human emotion.
Machine learning can analyze millions of signals and placements in real time. ✅
Machine learning can have a better understanding of business objectives.
Machine learning reduces human bias and common errors. ✅

Explanation:
Machine learning excels at processing vast amounts of data in real time and identifying patterns across millions of signals, enabling optimized performance. Additionally, it minimizes human bias and errors, ensuring more accurate and consistent results.

The question:
When setting up a new Google App campaign, which three settings must be made at the campaign level?

The answer:

Ad formats, budget, location
Ad formats, language, location
Ad formats, budget, language
Budget, language, location ✅

Explanation:
At the campaign level, you must set the budget (daily or total), the language (to target users who speak specific languages), and the location (to define the geographic area for your campaign). Ad formats are automatically optimized in Google App campaigns.

The question:
What impact has machine learning made on the marketing industry?

The answer:

Well-known analytics tools are becoming obsolete as data is handled entirely by computer systems.
Advertisers are spending more time on campaign optimization due to additional data that’s surfaced.
Advertising agencies are slowing down their recruitment efforts as the requirement for human input is reduced.
Advertisers can crunch more data at scale than ever, to drive better business outcomes. ✅

Explanation:
Machine learning allows advertisers to process vast amounts of data at scale, uncovering insights and driving better outcomes, while freeing up time for marketers to focus on strategy and creative development.

The question:
Which statement summarizes a Google App campaign?

The answer:

An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions. ✅
A Google tool that automatically creates an app based on an advertiser’s website and supplied content.
A manual ad type in Google Ads that lets advertisers display banners exclusively on Google Play.
A platform in Google Ads that lets advertisers promote their products and services exclusively on apps that they don’t own.

Explanation:
Google App campaigns are an automated ad type in Google Ads that use machine learning to optimize and deliver ads across Google Search, Play, YouTube, and the Google Display Network, helping advertisers achieve app installs and in-app actions efficiently.

The question:
How do humans and machines work as an effective team when running Google App campaigns?

The answer:

Humans can monitor reports exclusively, while letting machine learning handle everything else.
Humans and machines have complementary skill sets. ✅
Humans can verify creative assets made by machines, saving time in the process.
Machines can provide very detailed reporting, while humans handle the majority of optimization tasks.

Explanation:
Humans and machines complement each other by leveraging their strengths: machines handle data processing, optimization, and scalability, while humans focus on strategy, creative input, and aligning campaigns with business goals.

The question:
A retail company needs to upload creative assets for their app campaign. What aspect ratios are accepted for image assets?

The answer:

1:1 and 1.91:1 only
1:1, 1.91:1 and 4:5 ✅
1:1 and 1.75:1 only
1:1, 1.75:1 and 4:5

Explanation:
Google App campaigns accept image assets in the aspect ratios of 1:1 (square), 1.91:1 (landscape), and 4:5 (portrait) to ensure compatibility across various ad placements and screen sizes.

The question:
What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)

The answer:

App downloads are growing year over year. ✅
Apps require minimal maintenance.
While on mobile devices, users spend the majority of time in apps. ✅
Apps deliver better brand awareness than websites.

Explanation:
Including an app in a marketing strategy is essential because app downloads continue to grow, indicating increasing adoption, and users spend most of their mobile time within apps, offering greater engagement opportunities.

The question:
What’s the advantage of identifying app users with high lifetime value in a Google App campaign?

The answer:

Focus marketing efforts only on those users who are already engaging with an app regularly.
Focus marketing strategies on similar users who bring long-term value to a business. ✅
Send push notifications to high-value users, reminding them to use an app.
Proactively target an audience with most-engaging video assets.

Explanation:
Identifying high lifetime value users helps marketers target similar audiences who are likely to bring long-term value, optimizing the campaign for sustainable growth and maximizing ROI.

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FAQs About Google Ads Apps Certification

1. What is Google Ads Apps Certification?

Google Ads Apps Certification is a professional credential offered through Google Skillshop. It demonstrates your expertise in creating and optimizing app campaigns to drive app installs, engagement, and in-app actions.

2. How to Get Google Ads Certified?

Visit Google Skillshop and create a free account.
Enroll in the Google Ads certification courses relevant to your goals, including the Apps Certification.
Complete the training modules and pass the associated certification exams.

3. Is Google Ads Apps Certification Free?

Yes, the certification is entirely free. Google Skillshop provides all study materials and the certification exam at no cost.

4. What is Google Ads App Campaign?

A Google Ads App Campaign is an automated campaign type designed to promote mobile apps across Google platforms, including Search, Play, YouTube, and the Display Network. It uses machine learning to optimize performance based on your campaign goals.

5. What Are the Google Ads Apps Certification Answers?

While some users look for answers on platforms like Quizlet or PDF downloads, it’s better to study the official Google Skillshop materials. This ensures you gain the knowledge needed to create effective campaigns and pass the exam.

6. Are There Google Ads Apps Certification Answers on Quizlet or PDF?

You may find answers on third-party platforms, but relying on these is discouraged. Instead, focus on mastering the concepts provided in the official training to succeed in both the exam and real-world applications.

7. How Much Can You Earn from Android App Ads?

Earnings from Android app ads depend on various factors, including ad placement, user engagement, and ad revenue models like CPM, CPC, or CPI. High-performing apps with substantial user bases can earn significant revenue.

8. What Are the Google Ads Apps Certification Exam Questions Like?

The exam questions cover topics such as:

App campaign setup and optimization.
Conversion tracking for apps.
Leveraging machine learning in app campaigns.

9. What is Google Ads Certification?

Google Ads Certification is a series of professional certifications offered through Google Skillshop. It validates your knowledge of different ad types, including search, display, video, shopping, and app campaigns.

10. How to Get a Google Ads Certification?

Enroll in the certification courses on Google Skillshop.
Study the modules and take practice quizzes.
Pass the certification exams with a score of 80% or higher.

Pro Tips for Passing Google Ads Apps Certification

Study the modules in Google Skillshop thoroughly, focusing on app campaign automation and optimization.
Understand concepts like app conversion tracking and deep linking.
Use Google Ads tools like the Campaign Planner for hands-on learning.
Review case studies in the training materials to understand real-world applications.