The Media Pacing Calculator is a tool designed to help you manage your advertising budget throughout a campaign. “Pacing” in marketing refers to the rate at which a campaign’s budget is spent over its duration. Ideally, you want your spending to stay on track with your campaign goals so that the budget is used effectively by the end date.

This calculator compares your actual spend against the planned spend based on the remaining time in your campaign. It helps you monitor if you are on pace, overspending, or underspending.

Spend Rate > 100%: Overspending

Spend Rate < 100%: Underspending

By using this calculator, you can ensure that you’re getting the most out of your budget and maximizing your campaign’s performance in line with your objectives.

Explore a full list of my other digital marketing tools here.

Also, check out other calculators: CPM Calculator, CTR Calculator, or Break-even CPC Calculator.