Google Ads Display Certification Assessment Answers 2025

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Google Ads Display Certification Assessment Answers 2025

Pass your Google Ads Display Certification Assessment with the answer easily. Looking for answers of other Google Certification? Check here

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Table of Contents

Which of the following is a core benefit of Google Ads automated bidding?

User ID-based bidding
Impression-share-based bidding
Auction-time bidding
Daily budget pacing

Explanation:

The core benefit of Google Ads automated bidding is auction-time bidding. This feature allows Google Ads to analyze multiple contextual signals in real time, such as device, location, time of day, and audience characteristics, to adjust bids dynamically at the time of each auction. This ensures optimal bid adjustments for better performance and efficiency. Other options, like daily budget pacing or impression-share-based bidding, are strategies or tools related to campaign management but not the core benefit of automated bidding.

Which of the following are the benefits of using Responsive Display Ads?

Control
Reach
Simplicity
Automation

Explanation:

Responsive Display Ads offer several key benefits:

Reach: They automatically adjust their size, appearance, and format to fit various ad spaces across the Google Display Network, helping advertisers reach a wider audience.
Simplicity: Advertisers only need to provide basic assets (like images, headlines, and logos), and Google generates multiple ad combinations, saving time.
Automation: Google optimizes ad performance using machine learning to deliver the best-performing combinations of assets.

While “Control” is essential in advertising, Responsive Display Ads trade some control for automation, focusing on performance and scalability.

What are the three main automation components of Smart Display campaigns?

Automated creatives
Automated conversions
Automated targeting
Automated bidding

Explanation:

The three main automation components of Smart Display campaigns are:

Automated creatives: Google dynamically combines the images, headlines, logos, and descriptions provided by the advertiser to create tailored ads for various audiences and placements.
Automated targeting: Google automatically finds new and relevant audiences by leveraging machine learning to expand reach and drive conversions.
Automated bidding: Google uses auction-time bidding to optimize bids and maximize campaign performance based on the advertiser’s chosen goal, such as conversions or return on ad spend.

“Automated conversions” is not a core component; instead, Smart Display campaigns focus on optimizing for conversions through bidding and targeting automation.

What two types of remarketing can be used on Google Display ads?

Dynamic remarketing
Email remarketing
Custom remarketing
Standard remarketing

Explanation:

The two types of remarketing available for Google Display ads are:

Dynamic remarketing: This type shows ads featuring products or services that users viewed on your website. It’s especially useful for e-commerce, as it tailors ads to users’ specific interests.
Standard remarketing: This targets users who have previously visited your website, displaying generic ads to remind them of your brand or encourage them to return.

“Email remarketing” is not a feature of Google Display ads, and “Custom remarketing” is not an official term used in Google’s advertising tools.

Match each auto-bidding strategy to the right campaign goal.

Select the appropriate association for every element

Target ROASAssociation

Revenue

Target CPAAssociation

Revenue

Maximise clicksAssociation

Traffic

Target Impression ShareAssociation

Visibility

What two main ad formats can be used in a Google Display ads campaign?

Uploaded Ads
Social Ads
Responsive Display Ads
Search Ads

Explanation:

The two main ad formats in a Google Display ads campaign are:

Uploaded Ads: These are custom ads designed by advertisers and uploaded directly into Google Ads. They allow for complete creative control, but require additional design resources.
Responsive Display Ads: These are automatically generated ads using assets (images, headlines, logos, etc.) provided by the advertiser. Google optimizes the combinations for better performance across various placements.

“Social Ads” and “Search Ads” are not relevant here, as they refer to advertising formats outside the Google Display Network.

Which of the following is not a component of Google Display ads’ value proposition?

Search
Machine learning
Performance
Intent

Explanation:

Search is not a component of Google Display ads’ value proposition because it relates to Google Search campaigns rather than Display ads.

Google Display ads’ value proposition includes:

Machine learning: Google uses machine learning to optimize targeting, bidding, and creative combinations.
Performance: Display ads drive measurable outcomes, such as conversions and brand awareness.
Intent: They target users based on their intent, inferred from browsing behavior and contextual signals.

Search campaigns focus on keyword-based targeting, which differs from the audience-focused approach of Display campaigns.

How can Google Ads help you to advance your business goals?

By building awareness of your brand
By driving online, in-app, in-person, and over-the-phone sales
All of the above
By influencing consideration of your products and services

Explanation:

Google Ads can help advance your business goals through all the listed options:

Building awareness of your brand: Google Ads can increase your visibility among potential customers using display ads and YouTube campaigns.
Driving sales: Google Ads supports multiple sales channels, including online purchases, in-app actions, physical store visits, and phone inquiries.
Influencing consideration: With targeted campaigns, you can reach users researching products or services, encouraging them to consider your offerings.

Thus, the correct answer is All of the above, as Google Ads is a versatile platform designed to support various stages of the customer journey.

Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?

Select the appropriate association for every element

These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network.Association

Video

These ads drive engagement, app installs and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube.Association

App

These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services that you offer.Association

Search

These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results.Association

Shopping

Which targeting option is best for influencing consideration?

Custom Affinity
Remarketing
Demographics
Custom Intent

Explanation:

Custom Intent targeting is best for influencing consideration. This option allows advertisers to reach users who are actively researching specific products or services, indicating a higher intent to purchase. By targeting these users with relevant ads, businesses can effectively drive consideration for their offerings.

Custom Affinity is better suited for broad awareness campaigns based on general interests.
Remarketing is primarily used for re-engaging users who have already interacted with your business.
Demographics helps narrow down the audience by age, gender, or household income but doesn’t specifically influence consideration.

What are the three marketing objectives that can be met via targeting on Google Display ads?

Influence consideration
Generate buzz
Build awareness
Drive action

Explanation:

The three marketing objectives achievable through targeting on Google Display ads are:

Build awareness: Reach a broad audience to increase visibility and familiarity with your brand or product.
Influence consideration: Engage users who are actively exploring or researching products or services similar to yours, encouraging them to consider your offerings.
Drive action: Prompt specific actions, such as purchases, sign-ups, or inquiries, from users who are ready to engage with your business.

“Generate buzz” is not a standard marketing objective defined in Google Ads.

Which targeting option is best for achieving brand awareness?

In-Market
Affinity
Custom Intent
Remarketing

Explanation:

Affinity targeting is best for achieving brand awareness. It allows advertisers to reach users who have demonstrated an interest in topics related to their brand, such as hobbies, lifestyles, or general preferences. This broad targeting helps create familiarity with your brand among a larger audience.

In-Market targets users actively looking to purchase specific products or services, which is more suited for driving action or influencing consideration.
Custom Intent focuses on users with intent to act soon, making it better for influencing consideration.
Remarketing targets users who have already interacted with your business, which is more relevant for re-engagement rather than building initial awareness.

Uploaded ads give advertisers access to more inventory than Responsive Display Ads.

false
true

Explanation:

False. Responsive Display Ads actually provide access to more inventory compared to Uploaded Ads. This is because Responsive Display Ads can automatically adjust to different sizes and formats across the Google Display Network, allowing them to be shown in more placements and ad spaces. Uploaded Ads are fixed in size and format, so they may be limited in the number of placements they can appear in.

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

Sales, consideration, and integrity
Growth, reach, and traffic
Relevance, control, and results
Influence, awareness, and promotion

Explanation:

The three core principles of Google Ads are:

Relevance: Ads are shown to users based on their interests and intent, making sure they are highly relevant to the audience.
Control: Advertisers have control over their budgets, targeting options, and the performance of their campaigns.
Results: Google Ads is focused on delivering measurable outcomes, such as conversions and ROI.

These principles help businesses tailor their campaigns for better performance and alignment with their goals.

A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?

A conversion-focused bidding strategy
A consideration-focused bidding strategy
An awareness-based bidding strategy
A revenue-focused bidding strategy

Explanation:

A revenue-focused bidding strategy is the best option for a marketer who wants to see a specified return-on-investment (ROI) for their ad spend. This strategy is designed to optimize for revenue generation, such as through the “Target ROAS” (Return on Ad Spend) bidding strategy, where Google Ads automatically adjusts bids to meet the target ROI.

Conversion-focused strategies focus on maximizing the number of conversions, not necessarily optimizing for revenue.
Consideration-focused strategies aim to drive engagement and interest, often in the middle of the sales funnel.
Awareness-based strategies focus on brand visibility rather than revenue.

What can the Performance Planner recommend?

Campaign-level Target CPA (cost-per-acquisition)
Including or excluding “Google search partners”
Applying bid adjustments to specific locations
Using “Target impression share” as an automated bid strategy

Explanation:

The Performance Planner in Google Ads can recommend campaign-level Target CPA (cost-per-acquisition). It helps forecast the impact of different budget and bidding changes, including optimizing for cost-per-acquisition based on your goals.

It does not recommend “Including or excluding Google search partners,” “Applying bid adjustments to specific locations,” or “Using ‘Target impression share'” since these are not features or recommendations within the Performance Planner tool specifically. The tool is focused on budget management and forecasting performance rather than bid strategy or specific targeting adjustments.

Jacob’s physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specialized campaign types that can help him meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offline business objectives?

Video
Display
Local
Discovery

Explanation:

The Local campaign type is specifically designed to help businesses drive offline objectives like store visits and in-store sales. These campaigns optimize ads to be shown to people nearby who are likely to visit the store based on their location and intent.

Video and Display campaigns are better for online engagement and brand awareness rather than driving physical store visits.
Discovery campaigns are great for engaging audiences across Google’s Discovery feed but are more suited to online conversion goals.

An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.

She prefers to offer minimal input and relies on automated solutions.
She wants to deliver both Search and Display ads from the same campaign.
She wants the same level of results without managing the campaigns.
She prefers more control over all aspects of her Display campaigns.

Explanation:

If the account executive prefers more control over all aspects of her Display campaigns, manually adding more layers of targeting would be the better option. This approach allows her to customize and refine the targeting to align with specific business goals.

However, if she prefers minimal input and relies on automated solutions, using default optimized targeting would be ideal. Google automatically adjusts targeting based on audience behavior and campaign performance, saving time and reducing the need for manual adjustments.

For delivering both Search and Display ads from the same campaign, this can be done through a Smart Campaign or Google Ads campaign with both Search and Display settings, but it’s typically more common to keep them in separate campaigns for better management.

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

To check for status issues
To review new keyword opportunities
To analyze demographic performance
To react to ever-changing external factors

Explanation:

Maria should use the Performance Planner on a monthly basis to react to ever-changing external factors. The advertising landscape, including consumer behavior, market trends, and competition, changes frequently. By regularly using the Performance Planner, Maria can adjust her campaigns’ budgets and strategies to maximize their performance based on these factors.

Checking for status issues is better suited to regular campaign diagnostics.
Reviewing new keyword opportunities is part of keyword management, not the primary focus of the Performance Planner.
Analyzing demographic performance can be done through other Google Ads reporting tools but isn’t a key function of the Performance Planner.

What are two ways Google Ads can fuel your business goals? (Choose two.)

Reach more users by placing ads on all search engines.
Get more of the right people to visit your website.
Cap the number of ads you pay for, based on your business.
Increase online, in-app, in-person, and over-the-phone sales.
Enable premium membership subscriptions.

Explanation:

Google Ads helps fuel business goals by:

Getting more of the right people to visit your website: With its advanced targeting options, Google Ads ensures your ads are shown to relevant audiences, driving qualified traffic to your website.
Increasing online, in-app, in-person, and over-the-phone sales: Google Ads allows businesses to promote their products or services across various channels, encouraging conversions through multiple sales avenues.

Other options, like placing ads on all search engines, capping ads, or enabling premium memberships, are not features or primary objectives of Google Ads.

Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?

Video
Display
Search
Shopping

Explanation:

Trevor should use a Display campaign to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing. Display campaigns are ideal for reaching a broad audience across the web, showcasing ads in visually engaging formats, and targeting specific interests, such as outdoor activities.

Video campaigns are also good for brand awareness but focus more on engaging audiences through YouTube and other video platforms.
Search campaigns are intent-driven and work best for capturing demand when users actively search for products.
Shopping campaigns are designed for promoting specific products and driving online sales, rather than increasing brand exposure.

Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?

Build awareness
Increase sales
Drive action
Influence consideration

Explanation:

Frank should choose Influence consideration as his marketing objective. This option is ideal for engaging users who are actively researching products or services, such as scuba-diving lessons. It focuses on encouraging these users to consider Frank’s offerings by showcasing relevant ads that match their interests and search behavior.

Build awareness is suited for reaching a broader audience to make them aware of his business.
Increase sales and Drive action are more appropriate for users who are ready to make a purchase or take a specific action, such as booking a lesson.

Which statement is true about the value of Google Display Ads?

It enables advertisers to reach customers searching for specific search terms.
It uses best-in-class automation and bidding to reach millions of users at just the right moment.
It offers advertisers the most control over the geographic locations where their ads will be seen.
It bundles the pillars of a campaign to reach millions of valuable audiences across the internet.

Explanation:

The correct statement is: “It uses best-in-class automation and bidding to reach millions of users at just the right moment.”

Google Display Ads leverage advanced machine learning and automation to optimize targeting, bidding, and ad placement. This ensures ads are shown to the most relevant audiences at the right time, maximizing the campaign’s performance.

Reaching customers searching for specific search terms is a feature of Search campaigns, not Display campaigns.
While Display ads offer geographic targeting, their value lies more in reaching a broad and diverse audience.
“Bundling the pillars of a campaign” is not an accurate description of how Display campaigns function.

Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?

Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories.
Quinn uses the In-Market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s apparel and are close to a conversion.
Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.
Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.

Explanation:

The correct story is: “Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.”

This example demonstrates a remarketing strategy, which targets users who have previously interacted with his website but didn’t complete a purchase. By showing these users tailored ads with incentives like a discount code, Quinn can effectively re-engage them and drive conversions.

The other options either focus on expanding audience reach or misaligned audience targeting, which wouldn’t directly address his goal of increasing sales.

Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?

It allows her to reach over 75% of national internet users across millions of apps and websites.
It allows her to reach over 90% of global internet users across millions of apps and websites.
It allows her to reach over 75% of regional internet users across thousands of apps and websites.
It allows her to reach over 90% of local internet users across thousands of apps and websites.

Explanation:

The correct statement is: “It allows her to reach over 90% of global internet users across millions of apps and websites.”

Google Display campaigns leverage the vast reach of the Google Display Network (GDN), which spans over 3 million websites and apps. This enables advertisers like Loretta to connect with more than 90% of internet users worldwide, making it an ideal choice for extending market reach on a global scale.

Other options inaccurately represent the reach (e.g., limiting it to local or regional users or stating a lower percentage of users reached).

If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?

Maximize conversions
Enhanced cost-per-click (eCPC)
Target impression share
Maximize clicks

Explanation:

The correct choice is: “Target impression share.”

When visibility is the primary goal, the Target impression share bidding strategy is the most effective. This strategy focuses on ensuring that your ads appear in specific locations on the search results page (e.g., the top of the page or anywhere on the page) for a targeted percentage of auctions. It is designed to maximize the visibility of your ads, which aligns with the advertiser’s campaign goal.

Maximize conversions focuses on driving conversions, not visibility.
Enhanced cost-per-click (eCPC) adjusts manual bids to maximize conversions, not visibility.
Maximize clicks aims to generate the most clicks within the budget but doesn’t guarantee visibility in prominent positions.

Google Display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of uploaded ads?

Image ads and dynamic ads
Video ads and call-only ads
Shopping ads and remarketing ads
AMPHTML ads and image ads

Explanation:

The correct answer is: “AMPHTML ads and image ads.”

Google Display ads allow advertisers to upload:

AMPHTML ads: These are lightweight, fast-loading, and responsive ads built using the AMP (Accelerated Mobile Pages) framework. They improve performance and provide a smooth user experience.
Image ads: These are static or animated ads that give advertisers full creative control over the appearance and messaging of their ads.

The other options describe ad types that are either part of different campaign formats (e.g., Shopping ads) or features rather than uploadable ad types.

When should you use responsive display ads?

When your ads will only be run in banner-eligible slots.
When your primary goal is to control the look and feel of your ads.
When your primary goal is performance.
When your primary goal is meeting branding requirements.

Explanation:

The correct answer is: “When your primary goal is performance.”

Responsive Display Ads are designed for performance optimization. They automatically adjust their size, appearance, and format to fit different ad spaces across the Google Display Network, ensuring broad reach and high relevance. They also use machine learning to test combinations of headlines, images, and descriptions to find the best-performing ads.

Banner-eligible slots are a limitation, not an advantage of responsive display ads.
Controlling the look and feel or meeting branding requirements is better achieved with uploaded ads like image or AMPHTML ads, where advertisers have full creative control.

Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?

Dynamic remarketing
Standard remarketing
Affinity audiences
Custom Affinity audiences

Explanation:

The correct choice is: “Custom Affinity audiences.”

Custom Affinity audiences allow Amy to define and target people based on their specific interests, even in a niche market like goldfish training. This option gives more flexibility and precision in targeting users who are likely interested in her brand, helping her build awareness within that niche audience.

Dynamic remarketing and Standard remarketing are more suited for re-engaging users who have already interacted with her business.
Affinity audiences are pre-defined audience segments based on general interests, but Custom Affinity audiences would be a better option for a more niche market.

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

Performance Planner is free to use with any merchant-hosted storefront.
Performance Planner forecasting is powered by billions of Google searches conducted each week.
Performance Planner leverages machine learning for forecasting.
Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
Performance Planner integrates with other budgeting software, such as QuickBooks.

Explanation:

The correct advantages are:

Performance Planner forecasting is powered by billions of Google searches conducted each week: This provides Rebecca with highly accurate and up-to-date data to help forecast the performance of her campaigns.
Performance Planner leverages machine learning for forecasting: The tool uses machine learning to make accurate predictions and optimize her budget allocation based on historical data and trends.

The other options are not part of the Performance Planner’s functionality. For example, it doesn’t help identify funds from other operational budgets or integrate with third-party budgeting software like QuickBooks.

Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?

By getting her ad in front of the right people, in the right place, at the right time.
By getting her ad to the people she selects, based on automated marketing objective tracking.
By tracking website traffic, improving customer service, and driving longer customer interactions.
By building a social following, improving customer engagement, and driving larger transactions.

Explanation:

The correct answer is: “By getting her ad in front of the right people, in the right place, at the right time.”

Google Display Ads targeting helps Karen by reaching the most relevant audience at the right moment, ensuring her ads are shown to users who are likely to be interested in her products. This is especially useful for building brand awareness, as Google Display Ads can target people based on their interests, browsing behavior, and demographics.

The other options are either too focused on specific actions (e.g., improving customer service or building a social following) or don’t align with the core benefits of Google Display Ads targeting.

What does Performance Planner automatically do?

Forecasts how your current campaigns will perform in the future
Uses machine learning to target new demographics
Sets your ad budget for maximum growth
Recommends the perfect ad structure for your budget

Explanation:

The correct answer is: “Forecasts how your current campaigns will perform in the future.”

Performance Planner helps by using historical data and forecasting tools to predict how your current campaigns are likely to perform based on different budget scenarios. This allows advertisers to make more informed decisions about their spending to optimize performance.

The other options describe features that are not part of Performance Planner’s capabilities.

What are two benefits of automated bidding? (Choose two.)

Higher CPAs
Time saving
Competitive analysis
Guaranteed results
Cross analysis

Explanation:

The correct benefits are:

Time saving: Automated bidding saves time by adjusting bids automatically, eliminating the need for manual bid adjustments and optimization.
Cross analysis: Automated bidding can optimize bids based on various factors, such as user behavior, device type, and time of day, ensuring ads reach the right audience at the right time.

Higher CPAs is not a benefit, as automated bidding strategies aim to optimize costs effectively.
Competitive analysis and Guaranteed results are not direct benefits of automated bidding; they are broader concepts that may be influenced by bidding strategies but are not specific outcomes.

Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

The customer journey has become more complex and therefore bids should be based on general user behavior.
The appropriate bid can often be a static target that is challenging to reach.
User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
If you do not bid efficiently, you could miss valuable conversions.

Explanation:

The correct answer is: “If you do not bid efficiently, you could miss valuable conversions.”

Automated bidding helps optimize bids based on real-time data and machine learning, which can increase the chances of capturing valuable conversions. It ensures bids are adjusted dynamically to account for factors like location, device, and time of day, improving overall efficiency and minimizing missed opportunities.

The complexity of the customer journey and user intent varying by location and time are factors that automated bidding addresses effectively.
Manual bidding can be less efficient at adjusting for these variables.

Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.)

Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
Employment targeting allows you to serve ads only to people who work in a specific field.
Location targeting allows ads to be served in the specific geographic locations you choose.

Explanation:

The correct statements are:

Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones: Device targeting enables advertisers to reach users across different devices, ensuring the ad is shown based on the user’s device preference.
Location targeting allows ads to be served in the specific geographic locations you choose: This targeting option allows advertisers to target users in specific regions, countries, cities, or even a specific radius around a location, improving the relevance of the ads.

Occupancy targeting and Employment targeting are not standard targeting options in Google Ads.

Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on the page?

Uploaded ads
AMPHTML ads
Responsive display ads
Image ads

Explanation:

The correct answer is: “Responsive display ads.”

Responsive display ads automatically adjust their size, appearance, and format to fit available ad space on different websites and apps within the Google Display Network. This flexibility ensures that ads display optimally, regardless of the device or screen size.

Uploaded ads and Image ads are static and do not automatically adjust to fit different ad spaces.
AMPHTML ads are also flexible and responsive but are focused on fast-loading ads for mobile users.

You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?

Placements
Remarketing lists
Keywords
Topics

Explanation:

The correct answer is: “Remarketing lists.”

Similar Audiences are built from remarketing lists. Google uses data from users who have previously interacted with your website or app to create audiences with similar behaviors. This targeting option helps you expand your reach by finding new users who resemble your existing customer base, making it ideal for influencing consideration.

Placements, Keywords, and Topics are other targeting options but do not contribute to the creation of Similar Audiences.

What’s a key benefit of Responsive Display Ads?

You can upload your own creative assets.
You can choose images from their built-in libraries.
You can upload your own ads using templates.
You can set the ads to run in banner-eligible slots.

Explanation:

The correct answer is: “You can choose images from their built-in libraries.”

A key benefit of Responsive Display Ads is that they allow advertisers to select images from Google’s built-in image libraries, which can help simplify the ad creation process. In addition to uploading your own creative assets, these ads automatically adjust their appearance and format to fit different spaces across the Google Display Network.

The other options focus more on ad creation but don’t highlight the flexibility of choosing assets directly from Google’s libraries.

What is a key benefit of Display campaigns?

Smart Display campaigns can automatically create video content.
Display campaigns provide highly-segmented insights for daily campaign deep dives.
Advertisers can provide minimal input to create a Display campaign.
Display campaign performance helps determine search recommendations.

Explanation:

The correct answer is: “Advertisers can provide minimal input to create a Display campaign.”

Display campaigns are user-friendly and allow for minimal input, especially when using Smart Display campaigns. These campaigns automatically optimize targeting, bidding, and ad creation, making it easier for advertisers to set up and manage campaigns with less manual effort.

The other options focus on specific aspects of performance analysis or other campaign types (e.g., video creation or search recommendations).

Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin’s marketing goals?

Affinity Audiences
Similar Audiences
In-Market audiences
Remarketing

Explanation:

The correct answer is: “Remarketing.”

Remarketing is the most effective option for targeting users who have already interacted with Gavin’s website but did not complete a purchase. It allows him to show ads to those users as they browse other sites within the Google Display Network, encouraging them to return and finish their purchase.

Affinity Audiences and Similar Audiences target broader or similar groups of users, but they are not as focused on re-engaging past visitors.
In-Market audiences are used to target users who are actively researching or considering making a purchase but are not specifically based on previous website visits.

A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two.

Keyword examples
Budget amount
Creative assets
Example placements

Explanation:

The correct inputs are:

Budget amount: The retailer will need to set a budget for their Display campaign to control their ad spending.
Creative assets: This includes images, text, or other assets that will be used to create the Display ads.

Keyword examples and Example placements are optional inputs, as targeting for Display campaigns can be done through various methods, including automated targeting options.

What’s one benefit of using responsive display ads?

They can meet exact branding requirements.
They can be uploaded.
They can respond to manual A/B testing.
They can run on native inventory.

Explanation:

The correct answer is: “They can run on native inventory.”

One of the main benefits of responsive display ads is their ability to automatically adjust to fit the available ad space across various websites and apps, including native inventory (ad placements that blend seamlessly into the content of the page). This flexibility ensures the ads are shown in a way that looks natural, improving user engagement.

The other options relate to features that aren’t specific advantages of responsive display ads or are more focused on static ads or manual processes.

What are two reasons a marketer might use responsive display ads? Choose two.

Guidance: Give instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.
Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.
Cost-effective: Get more conversions at a similar cost-per-acquisition to other Display ad formats.
Improved communication: Respond immediately to any website visitor query with an automated speech system or text.

Explanation:

The correct reasons are:

Extended reach: Responsive display ads automatically adjust their size, appearance, and format to fit different ad slot sizes across both native and non-native inventory, which helps marketers reach a wider audience.
Cost-effective: Responsive ads are generally more cost-effective because they can optimize for different devices and placements, potentially leading to more conversions at a similar or lower cost-per-acquisition compared to other formats.

Guidance and Improved communication are not relevant reasons for using responsive display ads, as they focus on manual processes or customer service-related tasks.

What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)

Golf enthusiasts
Men and women, ages 35 to 44
TV comedy fans
Parents of infants
People looking to buy a car

Explanation:

The correct examples are:

Golf enthusiasts: Affinity Audiences target users based on their interests and long-term behaviors, such as golf enthusiasts, who are likely to have a sustained interest in golfing.
TV comedy fans: This audience is based on a person’s affinity for specific types of content, like TV comedy shows, which may be a sustained interest.

Men and women, ages 35 to 44 refers to demographic targeting, not Affinity Audiences.
Parents of infants and People looking to buy a car are examples of In-Market audiences.

How does Google Display ads grow marketing results for advertisers?

It determines a user’s primary marketing objective and enables the features that will best achieve it.
It calculates the number of times an ad is effectively run on test websites, then shows the ad on all relevant websites.
It harnesses best-in-class signals to place ads against the most relevant content.
It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.

Explanation:

The correct answer is: “It harnesses best-in-class signals to place ads against the most relevant content.”

Google Display ads use a combination of machine learning and audience signals to deliver ads to the most relevant users across millions of websites, apps, and platforms. This helps increase the effectiveness of campaigns by showing ads to people who are more likely to be interested in the content.

The other options focus on specific tools or approaches that do not fully capture the broad, audience-based targeting and relevance of Google Display ads.

Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?

Similar Audiences
Standard remarketing
Demographic targeting
Custom Intent audiences

Explanation:

The correct answer is: “Custom Intent audiences.”

Custom Intent audiences allow advertisers to create audience segments based on specific keywords or URLs related to their business or products. This option is great for influencing consideration, as it enables Brian to target people who are actively researching or showing intent to purchase products similar to his.

Similar Audiences targets users similar to those who have already interacted with your business, which may not be ideal if the audience is not already covered by In-Market segments.
Demographic targeting focuses on basic characteristics like age, gender, or household income, which may not directly influence consideration.
Standard remarketing targets users who have already interacted with your website, which is more focused on re-engagement than influencing new customer consideration.

Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

Affinity Audiences
In-Market audiences
Demographic retargeting
Custom Affinity audiences

Explanation:

The correct answer is: “In-Market audiences.”

In-Market audiences allow advertisers to target users who are actively researching or considering purchasing products or services similar to theirs. Since Robert is targeting potential customers who are comparing football brands, In-Market audiences are ideal because they focus on people currently in the market for specific products.

Affinity Audiences target users based on long-term interests, which is more suited for building awareness rather than influencing consideration.
Demographic retargeting focuses on targeting based on demographic factors, but doesn’t specifically target users actively considering a purchase.
Custom Affinity audiences create more personalized audience segments based on interests, but for influencing immediate consideration, In-Market audiences is a more targeted choice.

What’s a characteristic of Responsive Display Ads?

They enable publishers to deliver a faster experience using AMP.
They offer greater control over the way your ads look and feel.
They let you create ads that serve in all ad slot sizes.
They help limit ads to banner-eligible slots.

Explanation:

The correct answer is: “They let you create ads that serve in all ad slot sizes.”

Responsive Display Ads automatically adjust their size, appearance, and format to fit various ad slots across different websites and apps. This flexibility allows them to reach a wider audience by adapting to different display requirements.

The other options are more relevant to different ad formats or specific features of display ads, but the key benefit of responsive ads is their ability to adjust to all available ad slots.

Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

Retention-focused bidding
Conversion-focused bidding
Awareness-based bidding
Consideration-focused bidding

Explanation:

The correct answer is: “Conversion-focused bidding.”

Conversion-focused bidding aims to maximize the specific actions that users take after clicking on your ad, such as purchases, sign-ups, or other valuable interactions. This bidding strategy is optimized for achieving higher conversion rates, which aligns with Marie’s goal of driving specific user actions.

Retention-focused bidding focuses on targeting users who are likely to return to your website, which is more relevant for customer loyalty, not for immediate actions.
Awareness-based bidding aims to increase visibility and brand awareness but doesn’t directly target actions after the click.
Consideration-focused bidding is used for influencing the consideration stage of the customer journey, which is more about engaging users to explore your products or services, not immediate actions.

Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)

Gender
Occupation
Location
Postal code
Age

Explanation:

The correct answers are:

Gender: Demographic targeting allows advertisers to target users based on gender, such as male, female, or other specified categories.
Age: It also enables targeting by age groups, such as 18-24, 25-34, etc.

Occupation, Location, and Postal code are not directly part of demographic targeting. While location and postal code can be targeted, they fall under location targeting, not demographic targeting specifically.

Trina is considering using automated bidding as she is looking to make her campaign management process more efficient. In what three ways can automated bidding improve efficiency? (Choose 3.)

Minimum and maximum bid values are determined by the daily budget
Saves time and marketing resources
Sets the appropriate bid for each and every auction
Sets manual bids for specific times of the day
Integrates a large variety of signals to evaluate user intent

Explanation:

The correct answers are:

Saves time and marketing resources: Automated bidding reduces the time spent managing bids manually, freeing up resources for other tasks.
Sets the appropriate bid for each and every auction: Automated bidding adjusts bids based on each auction’s specific context, ensuring that the right bid is made for each user and situation.
Integrates a large variety of signals to evaluate user intent: Automated bidding uses machine learning to evaluate signals like user behavior, time of day, location, device, etc., to make more informed bidding decisions.

Minimum and maximum bid values are part of manual bidding settings, not automated bidding.
Setting manual bids for specific times of the day is part of manual bidding strategies, not an automated process.

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

To prevent campaigns from becoming “Limited by Budget”
So that spend is not reallocated between two different marketing objectives
So that seasonal trends can be better identified for each individual marketing objective
To avoid any potential keyword duplicates between different marketing objectives

Explanation:

The correct answer is: “So that spend is not reallocated between two different marketing objectives.”

When you separate campaigns with different marketing objectives into individual plans, it ensures that the budget and spend are allocated specifically to each objective. This prevents the automatic reallocation of spend between campaigns with different goals, which could lead to suboptimal performance for both.

Seasonal trends can be identified within a single plan regardless of marketing objectives.
Keyword duplicates are not typically an issue when you separate by objectives, since each campaign focuses on distinct goals.
Limited by Budget situations are more related to budget management, which is a separate concern from the marketing objectives themselves.

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

Target return on ad spend (Target ROAS)
Target impression share
Maximize clicks
Maximize conversions

Explanation:

The correct answer is: “Maximize clicks.”

Maximize clicks is the automated bidding strategy that is optimized to get as many clicks as possible within a set budget. Since Jasmine’s goal is to drive as many potential customers to her website as possible, this strategy is the most effective.

Target ROAS focuses on achieving a specific return on ad spend, which is more suitable when the goal is to optimize revenue rather than traffic.
Target impression share focuses on achieving a specific share of impressions (visibility) in a given auction, not necessarily driving traffic.
Maximize conversions optimizes for conversions (like purchases or sign-ups), which might not align with the goal of simply driving traffic at this stage.

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

Performance, auctions, and user journey complexities
Targeting, auctions, and campaign cost-per-click
Location, calls-to-action, and user conversion costs
Budget, competition, and user thought processes

Explanation:

The correct answer is: “Targeting, auctions, and campaign cost-per-click“

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

An investment of $9,100 to generate 1,300 conversions and a CPA of $7
An investment of $9,600 to generate 1,600 conversions with a CPA of $6
An investment of $8,400 to generate 1,400 conversions and a CPA of $6
An investment of $9,800 to generate 1,400 conversions and a CPA of $7

Explanation:

The correct answer is: “An investment of $8,400 to generate 1,400 conversions and a CPA of $6.”

Ben wants to sell excess inventory and is willing to increase his CPA. The plan that increases his CPA but keeps the conversion volume at the same level (1,400 conversions) is the best choice for his goal.
The $8,400 investment increases his CPA to $6, which is a reasonable increase from the original $5, and keeps his conversions at 1,400, providing the necessary volume to move excess inventory.
$9,600 for 1,600 conversions with a CPA of $6 might sound good, but it involves more investment and may not align with Ben’s goal of maximizing conversions at a reasonable cost.
$9,100 for 1,300 conversions with a CPA of $7 might meet the goal of increasing CPA, but it reduces conversions, which is less ideal for selling excess inventory.
$9,800 for 1,400 conversions with a CPA of $7 increases both the CPA and investment significantly, which may not be the most cost-efficient option for Ben.

Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?

His ads can enable customers to purchase his products directly from within the ad.
His ads can contain proprietary formatting that allow him to precisely demonstrate how his products work.
His ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience.
His ads can appear on Google Search results when customers are searching for specific search terms.

Explanation:

The correct answer is: “His ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience.”

Google Display Ads are great for reaching a wide audience across a variety of websites, and they can target specific audiences interested in topics related to bicycles. This feature will help Brian connect with potential customers who are browsing relevant content related to his products.

Ads appearing directly within the ad (option 1) may be related to specific formats like Google Shopping ads, but that feature isn’t exclusive to Display Ads.
Proprietary formatting (option 2) would be more relevant to highly custom creative content, not a general Display Ad.
Search results ads (option 4) are part of Google Search Ads, not Display Ads, and focus more on intent-based searches, not on broad display targeting.

Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?

It will connect with users based on their demonstrated in-market behavior and purchase intent.
It will show exact products to potential customers that have previously seen them on his website.
It will reach audiences based on their lifestyles, interests, and passions.
It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells.

Explanation:

The correct answer is: “It will show exact products to potential customers that have previously seen them on his website.”

Dynamic remarketing helps display personalized ads to potential customers based on their previous interactions with your website. This means if someone visited Ken’s website and looked at specific products, they will see ads featuring those same products, encouraging them to return and complete the purchase.

In-market behavior (option 1) is more related to standard remarketing or audience targeting, but not specifically to dynamic remarketing’s focus on showing products previously viewed.
Lifestyles, interests, and passions (option 3) relate more to Affinity audiences in Google Display Ads, which is different from dynamic remarketing.
Displaying new products (option 4) is not the primary function of dynamic remarketing, which is more about retargeting specific products previously viewed by users.

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

With Google Ads, you can choose a maximum amount to spend per month.
With Google Ads you always pay using cost-per-reach, predetermined by your budget.
With Google Ads, your ads will show on every available search engine.
Google Ads saves you time by deciding what your budget will be on a daily basis.

Explanation:

The correct answer is: “With Google Ads, you can choose a maximum amount to spend per month.”

Google Ads allows you to set a monthly budget for your campaigns, ensuring that you don’t exceed your set limits. This is especially beneficial for small businesses with tight budgets, as it lets you control costs while still aiming to reach a wide audience.

Cost-per-reach (option 2) isn’t an accurate description of how Google Ads charges. The pricing is typically based on cost-per-click (CPC) or cost-per-impression (CPM), depending on the campaign type.
Ads on every available search engine (option 3) isn’t true. Google Ads only shows ads on Google’s own properties and its network of partner sites.
Google deciding your daily budget (option 4) is incorrect because the advertiser sets the budget; Google does not decide it for you.

Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?

Increase leads
Build awareness
Influence consideration
Drive action

Explanation:

The correct answer is: “Drive action.”

Since Catherine’s goal is to reengage visitors who visited her site but didn’t make a purchase, the objective of driving action (such as a conversion or sale) is the most appropriate. This objective is focused on encouraging users who have already shown interest in the business to take the next step, such as completing a purchase.

Increase leads (option 1) is more relevant when the goal is to capture contact information or generate leads, not to encourage immediate purchases.
Build awareness (option 2) is more about reaching new audiences and introducing them to the business, which is not the primary goal in this case.
Influence consideration (option 3) helps to engage users who are in the research phase, but the goal here is to prompt users to take action (i.e., purchase).

What’s provided by Responsive Display Ads?

Complete creative control and simplicity
Reach, simplicity, automation
Reach, scale, control
Complete creative control and reach

Explanation:

The correct answer is: “Reach, simplicity, automation.”

Responsive Display Ads offer a combination of reach, simplicity, and automation. These ads automatically adjust their size, appearance, and format to fit various ad slots across Google’s Display Network. They help advertisers reach a broad audience while simplifying the ad creation process and automating the optimization of ads for performance.

Complete creative control and simplicity (option 1) is not fully correct because, with Responsive Display Ads, you have less control over the look and feel compared to manually uploaded ads.
Reach, scale, control (option 3) is not fully accurate, as Responsive Display Ads prioritize automation and simplicity over giving you full control.
Complete creative control and reach (option 4) is also not accurate because the primary benefit is the automated aspect of the ads, not complete creative control.

An agency is interested in using automation to more effectively manage their Google Display campaigns. What’s one automation model that Display campaigns provide?

Automated rule creation
Automated bidding
Automated video production
Automated YouTube video creation

Explanation:

The correct answer is: “Automated bidding.”

Google Display campaigns offer automated bidding, which uses machine learning to optimize bids for each auction, helping to achieve the desired campaign goals, such as conversions or impressions, without the need for manual bid adjustments.

Automated rule creation (option 1) is a feature available in Google Ads, but it is not specifically tied to Display campaigns.
Automated video production (option 3) and Automated YouTube video creation (option 4) are not part of the Google Display campaign features.

Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)

Demographic targeting
Standard remarketing
Custom Intent audiences
Affinity audiences
In-Market audiences

Explanation:

The correct answers are: “Custom Intent audiences” and “Affinity audiences.”

Affinity audiences help target people based on their long-term interests and lifestyle, making them suitable for building brand awareness.
Custom Intent audiences allow advertisers to target people who are actively researching products or services similar to what they offer, helping build awareness among users who are likely to be interested.
Demographic targeting is useful but focuses on reaching specific demographic groups, not as effective for broad awareness-building.
Standard remarketing targets users who have already interacted with your website or app, which is more about re-engagement rather than awareness.
In-Market audiences are better for targeting users closer to making a purchase, which is more relevant to driving action than building awareness.

FAQs About Google Ads Display Certification

1. What is Google Ads Display Certification?

Google Ads Display Certification is a professional credential offered through Google Skillshop. It demonstrates your ability to create and optimize display ad campaigns to achieve marketing goals effectively.

2. How to Take the Google Ads Display Certification Exam?

Sign up for a free account on Google Skillshop.
Enroll in the Google Ads Display Certification course.
Complete the training modules.
Take the exam, which consists of multiple-choice questions designed to test your knowledge of display advertising.

3. Is Google Ads Display Certification Free?

Yes, the certification is free. Both the training materials and the certification exam are accessible at no cost on Google Skillshop.

4. What Are the Google Ads Display Certification Answers?

Although some may search for answers on Quizlet or other platforms, it’s best to rely on the official Google Skillshop materials. This ensures you gain the practical knowledge needed to create successful display ad campaigns.

5. What is the Google Ads Display Certification Study Guide?

The study guide is part of the training on Google Skillshop. It covers:

Key features of Google Display Ads.
Strategies for audience targeting and bidding.
Best practices for creating visually compelling and effective ads.

6. Are There Google Ads Display Certification Answers on Quizlet?

You might find answer guides on Quizlet, but it’s recommended to study the official materials to ensure you understand the concepts fully and can apply them in real-world situations.

7. What is the Google Ads Display Professional Certification?

This certification validates advanced expertise in using Google Display Ads for targeted and effective advertising. It’s typically obtained after completing the certification exam.

8. Can I Take the Google Ads Display Certification Online?

Yes, the certification process, including training and the exam, can be completed entirely online through Google Skillshop.

9. What Are Google Ads Display Certification Knowledge Check Assessment Answers?

The knowledge check assessments in the training are designed to reinforce your understanding of the concepts. Study the course materials to perform well in these assessments.

10. What Are Google Ads Display Certification Questions Like?

The exam questions test your understanding of:

Display ad formats and placements.
Audience segmentation and targeting.
Campaign optimization strategies.

Pro Tips for Passing Google Ads Display Certification

Study all modules on Google Skillshop and take notes on key topics.
Understand audience targeting strategies, such as remarketing and custom segments.
Familiarize yourself with bidding strategies, including CPM and CPC models.
Practice using real or demo Google Ads accounts to gain hands-on experience.