YouTube will allow third parties to train AI models on user content

YouTube will allow third parties to train AI models on user content

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2024 is the year of AI explosion, with a series of large language models (LLMs) launching and gradually becoming an essential part of many people’s technological lives.

However, artificial intelligence (AI) companies are having difficulty collecting high-quality training data. In other words, many companies are “thirsty” for training data for their large-scale AI models. In fact, many major tech companies, including Apple, Nvidia, Salesforce and Anthrophic, are embroiled in a new controversy related to AI training data, most prominently the allegations of content misuse. YouTube’s huge, rich video content to train AI, seriously affects digital content copyright issues.

To address these concerns, YouTube will give creators more control over how third-party companies can use their content to train AI. The official announcement from Team YouTube is as follows:

Over the next few days, we’ll roll out an update that allows creators and video copyright owners to choose to allow third-party companies to use their content to train AI models. This option will appear directly in Studio Settings under ‘Third Party Training’.

By enabling this feature, creators will grant permission to companies like xAI, Apple, Amazon, Anthropic, Meta, Microsoft, Nvidia, OpenAI… to use their videos to train their respective AI models. this company. However, not all videos are eligible. To “be” selected as AI training data, videos must meet the following conditions:

  • The copyright holder of the video allows third parties to use the video to train AI.
  • The video’s privacy setting is public.
  • Videos comply with YouTube’s Terms of Service and Community Guidelines.

But it seems many people aren’t too happy about big tech companies using their content to train AI models. Take user Bluesky for example. The social media platform’s user community has expressed anger over the case of a machine learning expert releasing a dataset containing one million posts on Bluesky.

Many users joined Bluesky to escape platforms like X (formerly Twitter), where Elon Musk’s xAI used user posts to train its AI Grok. They thought they had found a safer space, but this incident made many people realize that even on Bluesky, their content could still be used without consent.

In the UK, nearly 40 creative groups, including publishers, authors and photographers, are urging the government to enforce copyright protections as they take part in a consultation on AI and the industries creative. The Creative Rights in AI Coalition advocates for a licensing market to enable fair use of creative content in generative AI, ensuring that content creators maintain control for their work and remuneration.

In August 2024, US artists won a landmark AI copyright case. A district judge has ruled that companies like Stability AI, Midjourney, DeviantArt and Runway AI violated artists’ copyrights by using their work without permission to train their own AI models. .

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Chau Pham - expert in digital marketing since 2015. I build marketing apps & cover marketing topics.

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